Our Mission

It is estimated that up to 13 million metric tons of plastic ends up in the ocean each year. Hundreds of fish are being taken out of our seas each year, tons of rubbish is being throw in and too little is being done to protect our precious marine wildlife.

We need to think about the future we’re creating for the generations to come, leaving a legacy of respect for our seas. We have started this brand with a mission to solve this problem.

Our products are made the RIGHT way. Our range of eco-friendly yet fashionable clothing provides a voice for marine conservation in a new and modern way. All our clothing is made from Recycled polyester and organic cotton and are designed to be recycled. 

You too can show your support by joining our mission. Spread the word and look cool while doing the job.